How A “Snore Score” Changed the Game for Lead Generation Campaigns
Careica Health helps Canadians suffering from obstructive sleep apnea (OSA) diagnose and obtain treatment for their condition. Did you know:
- Sleep apnea is a disorder that abruptly causes breathing to stop and start during sleep.
- An estimated 5.4 million Canadians are at high risk for OSA
- Left untreated, sleep apnea can cause people to lose not only sleep, but diminish the quality of their health or their marriage
If you didn’t know about sleep apnea, you are not alone. That’s because 80%+ people suffering from sleep apnea don’t even know they have it. That’s a whopping 4.32 million Canadians who likely are living with sleep apnea and unaware.
Sherpa’s task was to digitally connect with those unaware sleep apnea sufferers who were in the dark and guide them to Careica for a diagnosis and treatment plan. To find sufferers, we had to map the customer journey and determine the right messaging to use for each prospect group and where/when to find them.