Privacy Statement
At Sherpa Marketing Inc. ("Sherpa
Marketing", "we" or "us"), we recognize the importance
of protecting personal information. We
have established this Privacy Statement to set out our policy concerning the
collection, use, administration and disclosure of personal information that is
in our custody or under our control. This Privacy Statement complies with applicable privacy laws where we
operate, including without limitation, the Personal
Information Protection and Electronic Documents Act (Canada).
This Privacy
Statement applies to "personal information". In the interpretation of this Privacy
Statement and its terms, Sherpa Marketing will rely on the definition of
"personal information" under applicable privacy laws. Generally
speaking, "personal information" includes information about an
identifiable individual, but would not include the business contact information
of a third party employee where we have been in contact with that employee for
their business advertising, marketing or other business needs. "Personal information" will not
include information about employees or contractors of Sherpa Marketing, as
Sherpa Marketing employee and contractor personal information is the subject of
other Sherpa Marketing policies and not this Privacy Statement.
What personal information does Sherpa
Marketing collect? For what purposes?
At Sherpa
Marketing, we only require personal information that is necessary to carry out
our services. You may also choose to
provide us with optional additional personal information at your discretion.
Our Services
At Sherpa Marketing, our focus is to help you and your business reach the
summit of success through strategic and effective marketing. In order to
provide requested services, it may be necessary for Sherpa Marketing to collect
personal information from time to time. The nature of that personal information will depend on the type of
service you require. When we collect
personal information from you in connection with a service, we will seek
consent at the time of or in connection with that collection. We will also identify the purposes for the
collection and use of personal information.
For persons visiting our office, we may collect your name, address,
company name you represent, title and contact details, together with other
relevant information.
For clients who have requested services, we require the client name
(address, contact details), designated contact name, title, email and telephone
number, project details, credit card or banking information for payment
processing, as well as other relevant information.
For service providers or potential service providers, we require the
supplier name (address, contact details), designated contact name, title, email
and telephone number, contract details, payment information as appropriate,
together with other relevant information.
All of the above will be retained in our records in accordance with
Sherpa Marketing policies and this Privacy Statement.
We will use personal information provided to us to:
(i) to contact you and to provide the services requested;
(ii) to send you newsletters and industry updates as appropriate;
(iii) to communicate with you in connection with your project and other
opportunities, subject to your consent;
(iv) to process payments for services rendered and for related financial
requirements; and
(v) as otherwise permitted or required in connection with our business
under applicable privacy laws and our policies.
Our
Website
On our website, sherpamarketing.ca, you may choose to use the
Contact Us feature of our website. In
order for us to contact you concerning your inquiry, we require your name,
email address and telephone number. You
may also choose to provide us with your company name, industry details,
information concerning the project type you are interested as well as your
project needs. Information provided to us through
our website "Contact Us" section will be used, of course, to contact
you in connection with your inquiry and your information will be stored in our
database in the normal course, including where you choose not to move ahead
with any project. We do not disclose our client database nor allow third parties access to
our client database, unless of course we are specifically compelled to do so at
law.
Analytics and Cookies
We advise our clients that valuable information can be learned from
analytics data. At Sherpa Marketing, we
use Google Analytics in connection with our website to collect data to better
understand our market and those who are interested in our services. Through the use of cookies, which track
certain user information from one session on a website to another or between
websites, Google Analytics can analyze a website user's behavior and provide us
with valuable insight in terms of improving our website and services. Please
note that your Internet Protocol (IP) address will be collected through the use
of our website unless you disable cookies through your internet browser;
disabling cookies may not allow certain features of our website to work
effectively. We may see information
concerning a user's geographical location, user behavior and interests given
your internet use and selections on our site and others that help us tailor our
services. We do not engage in any
process to connect or identify an IP address with other personal information.
Sherpa Marketing uses generalized analytics data in connection with its
services and may use or disclose such aggregated data without consent.
How do I consent to collection, use or
disclosure of my personal information?
Consent can
either be express or implied based on the circumstances. Sherpa Marketing will rely on implied consent
only where the use of your personal information is directly and clearly
connected to the purpose for which your personal information was provided.
Does Sherpa Marketing disclose personal
information?
Sherpa Marketing
will only disclose your personal information with your consent, unless
otherwise required or permitted by applicable privacy laws. You may choose to authorize a disclosure to a
designated agent or representative.
Where we are
working with other service providers to carry out your requested service, we
will specifically seek your consent prior to the disclosure of personal
information.
Sherpa
Marketing reserves the right to require consents in writing.
Please note
that from time to time we may work with third party service providers who are
located within and/or outside of Canada and who may store their data outside of
Canada. Given their jurisdiction of
operation, those service providers may be subject to laws that are very
different from Canadian laws and Canadian privacy requirements. We will use contractual or other means to
protect personal information. In
disclosing such information, we will detail to you the countries outside Canada
in which the collection, use, disclosure or storage is occurring or may occur
and the purpose for which the service provider outside of Canada has been
authorized to collect, use or disclose personal information for or on behalf of
Sherpa Marketing.
In working with
service providers outside of Canada with respect to personal information,
Sherpa Marketing shall: (i) notify you of the way in which you may obtain
access to written information about the service provider's policies and
practices; and (ii) the name or position name or title of a person who is able
to answer on behalf of that service provider organization your questions about
collect, use, disclosure, or storage of personal information.
Should Sherpa
Marketing use the services of third parties for processing, we will use
contractual and other means to bind those third party processors to comparable
privacy obligations in order to protect personal information while it is being
processed.
Links
Sherpa
Marketing's website may contain links to third party websites. Sherpa Marketing is not responsible for third
party website content and links do not constitute an endorsement of that third
party by Sherpa Marketing. When visiting
any third party website, users should review such website's terms of use and
privacy terms. Any use of third party
websites is at the user's sole risk.
How does Sherpa Marketing administer and
protect personal information?
Sherpa
Marketing takes its privacy obligations very seriously. We treat personal information as confidential
information and have in place physical, organizational and technological
safeguards to help protect your personal information, including from such
things as loss, theft, unauthorized access, disclosure, copying, use or
modification. All Sherpa Marketing
employees are subject to confidentiality obligations that help to protect
personal information and employees are granted access to personal information
only on a need-to-know basis to carry out their employment duties.
Sherpa
Marketing will take steps to ensure that personal information is accurate,
complete and up-to-date as is necessary for the purposes for which it is to be
used.
Sherpa
Marketing has designated a privacy officer who is tasked with ensuring our
compliance with applicable privacy laws.
Does Sherpa Marketing have a breach notification
policy?
In accordance
with Canadian privacy law requirements, in the unlikely event of a security
breach that creates a real risk of significant harm to an individual, Sherpa
Marketing will notify the Privacy Commissioner of Canada or such other
commissioner as appropriate under applicable privacy laws and all affected
individuals in writing as soon as feasible should a breach be determined to
have occurred. We will make sure that we
clearly outline any relevant details so that steps can be taken to minimize any
such risk or harm.
Can I get access to my personal information
held by Sherpa Marketing?
Generally yes
and to get access you must detail your request in writing to Sherpa
Marketing. In administering and
responding to any such request for access, Sherpa Marketing will comply with
the applicable privacy laws that regulate access requests and will notify you
in writing of our response. This will include a need to confirm identity.
There are
circumstances where Sherpa Marketing will be restricted from providing personal
information, such as where your personal information is combined with other
third party personal information and cannot be reasonably severed or where
disclosure is not appropriate at law. If
we cannot provide you with your personal information, we will detail our
reasons in writing.
Can I change or correct my personal
information? Can I change or withdraw my consent?
It is important
that the personal information you provide to us is correct and accurate. Please notify us in writing of any request to
change or correct personal information and we will administer and respond to
that request in accordance with our privacy obligations.
You may change
or withdraw your consent to use your personal information, subject to legal or
contractual restrictions. On receipt of
notice of a change or withdrawal of consent, Sherpa Marketing will inform you
of the likely consequences of withdrawing or changing your consent.
How do I ask a question, raise an issue,
make a complaint or get more information concerning Sherpa Marketing's privacy
practices?
Please contact
our privacy officer at:
Sherpa Marketing
500 - 211 Bannatyne Ave.
Winnipeg, MB. R3B 3P2
Attention: Privacy Officer
or via email at:
privacyofficer@sherpamarketing.ca
Changes to this Privacy Statement
Sherpa
Marketing reserves the right to make changes to this Privacy Statement and its
privacy practices. Should we make any
changes, we will post an updated Privacy Statement on our website. Your continued use of our website constitutes
your acceptance of this Privacy Statement and any update we may make. We encourage all users to review this Privacy
Statement, including for any updates, on a regular basis.