Cycle on Life – Riverview Health Centre

Cycle on Life – Riverview Health Centre
Industry: Non-Profit

TrendSET attended Riverview Health Centre Foundation’s (RHCF) Cycle on Life event, a scenic bike ride, which takes place in the South End of Winnipeg and raises money for upgrades to RHC’s Alzheimer’s and Dementia care units.

TrendSET was tasked with managing RHCF’s social media channels, and thus, promoting the Cycle on Life through these outlets. By posting engaging content and connecting with influencers in the community, Sherpa has helped raise the profile of both the foundation and the Cycle on Life event itself.

TrendSET chose to compliment this strong social media presence with a personal touch by sending a social engagement team to run a booth and participate in the Cycle on Life event. The team handed out fun sunglasses with the RHCF Facebook page name and Twitter handle written on the arms to draw further attention to the social media platforms, and engaged with the riders taking part in the event. In person, the team was able connect with individuals directly, bringing awareness to the value of the foundation’s social media offerings.