Chaeban Ice Cream

Small Speech Bubble Accent

When we heard about a new ice cream shop opening in south Osborne our ears perked up. What was even more exciting to us was that they were going to be opening in the heart of a Winnipeg winter, something that has never been done before.

When we heard the news of their possible launch date, we reached out to their marketing manager to see if they would have any interest in creating a video to help promote their launch. When we got word of their approval the TrendSET team was ecstatic, and we hadn’t even tried their ice cream yet!

Chaeban Ice Cream
Ice Cream
Chaeban Ice Cream

As we got to the South Osborne location, we parked in their lot, which was thankfully shovelled. When we walked through the front door, we were greeted with a warm, delicious scent that reminded us more of a bakery than an ice cream shop. It turns out that scent was Chaeban’s sweet waffle cones. The store itself is aesthetically pleasing, with floor-to-ceiling glass windows that allow you to watch the cars and people go by and bright white walls painted with an even brighter Chaeban logo. The servers stood in front of board featuring with unique ice cream flavor names like “Salty Carl,” “Donnie Darcocoa,” and “Abir Al Sham” that immediately had us intrigued.

Chaeban has fifteen homemade flavours to try and, trust us, they are all delicious! Our challenge for the promotional video was enticing people to leave their warm homes in the dead of winter to venture out for ice cream. We spent two days shooting  one to capture the location and their four-flavour ice cream flights , and another to capture photos and video of their newly made sundaes. In addition to the promotional video, we provided them with some beautiful still images to build traction and engagement on their new Instagram account.

Ice Cream
Ice Cream
Ice Cream

One of our favourite things about making films is learning about a location, product, or place. However, it’s always been the people that intrigue us the most. Joseph Chaeban learned about the dairy industry from his father. As a second-generation dairy expert specializing in cheese and yogurt, ice cream wasn’t his focus until 2016, when his wife, Zainab Ali, needed to help her family escape the Syrian War. Joseph, along with the South Osborne community, were able to get thirteen of Zainab’s family members to safety in Winnipeg. As a thank you to the community, Chaeban Ice Cream was born.

This was our first restaurant shoot for the TrendSET team and we had an absolute blast. We’re hungry for the next shoot already!